February 2022


Today, e-commerce is one of the world’s largest growing industries. In 2020 alone, consumers spent over $800 billion on online purchases, a 32.4% increase from the previous year. For cybercriminals, this means that there is more money they can steal and weak spots that they can exploit.

The e-commerce and payment enterprises database are also considered goldmines that bad actors can extract and sell to the highest bidder. In this digital age, one datum costs about $0.36. 

Cybercriminals tend to target various industries such as finance, healthcare, energy, and construction. The nature of e-commerce makes it more vulnerable to cybersecurity threats and risks. If networks and platforms are not secure, unauthorized individuals can gain access to confidential personal information of customers and system controls. Cybercrime can cost an average of $2.2 million in damages to small and medium enterprises, as well as financial losses, damage to their reputation, and data leakages.

However, e-commerce enterprises can lessen cybersecurity risks by raising awareness and robust cybersecurity reinforcement. By learning the possible threats to cybersecurity, e-commerce businesses can avoid the common human errors that lead to a security breach. Integrating cybersecurity solutions to online platforms also helps ensure e-commerce fraud prevention

While there is no sure way to fully guarantee safety from cyber attacks, implementing security controls and safeguards can lessen the risk to both the enterprise and its customers. Staying updated with the latest tools can help businesses stand a chance against the next major cybersecurity threat. 

Privacy is one primary security measure that restricts access to confidential information between bounded parties. To ensure this, no one else should be able to access an account and crucial personal details aside from the customer and the seller. 

Cybersecurity experts also recommend that enterprises should collect only necessary information as the fewer data the company holds, the less enticing the database will be for cybercriminals and hackers. Along with this, e-commerce businesses are also advised to post privacy policies for customers to be aware of their responsibilities and the limitations of parties in providing vital information.

In November 2020, there was a recorded 300% surge in cyberattacks amid the rise in e-commerce transactions. Online retailers had the most damaging effects due to supply chain attacks, phishing, and ransomware attacks. Amid the increasing risk, enterprises must fortify access points into their database system and upscale authentication measures for control. Using biometric authentication is another way to integrate robust cybersecurity solutions into online platforms. 

For more details about cybersecurity in the e-commerce/payments industry, here is an infographic from Login ID.

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Why do we need waterproof batteries? That might seem like quite an obvious question, such as “why do we need rechargeable batteries?” or “why do we need car batteries?”, but to think about the issue so simplistically refuses to acknowledge what we mean by “waterproof” batteries. 

If an electrical device is waterproof and it runs on batteries, that does not necessarily mean that the device is incorporating waterproof battery technology. Instead, it merely means that the device itself is waterproof and can protect the battery chamber from being infiltrated by any damaging moisture. Nevertheless, at least when connected to the device, these batteries are “waterproof”. 

Perhaps, therefore, it is better to think of the different kinds of waterproof batteries that we are taking about, because there are actually several. And some of these waterproof batteries might offer consumers unexpected benefits beyond simply being compatible with devices that can be exposed to water. 

The Different Types of Waterproof Batteries

The different types of waterproof batteries vary quite a bit. Here are the three main types you could encounter:

Batteries for Waterproof Devices 

As mentioned, some “waterproof” batteries might not actually be waterproof at all, but instead merely batteries that can be used with waterproof devices. In such cases, these batteries are protected from water by the device itself being waterproof. These are actually the most common type of waterproof batteries, and they are used with popular consumer products designed to be exposed to water. These include underwater cameras or certain smartphones that have protection against getting wet or which can be used when it’s raining. The only additional benefit of these “waterproof” batteries is that they are versatile and can be used with many other devices as well. 

Waterproofed Batteries 

The second type of waterproof batteries are those which are themselves properly waterproofed, or are, in other words, true waterproof batteries. These are batteries – or battery packs – that have casings which can get wet. Naturally, these are very versatile and are usually sold as supplies for applications where battery power is required and exposure to water is a possibility. They can be stored in wet areas or carried about in the rain before being attached to any type of device. They normally have industrial applications. It is even possible to waterproof ordinary batteries yourself, simply by applying waterproof materials to the casing. 

Batteries With Water Electrolytes 

The third type of waterproof batteries are those in which the terminals of the battery itself can be exposed to water (rather than just protected from it) and also those which actually use a water-salt electrolyte for their functioning. These batteries are at the cutting edge of technology and are not currently widely available on the consumer market. These are also the batteries that offer a few unexpected benefits which apply even when exposure to water is not an issue. Foremost among these advantages is that these batteries – having a water-based electrolyte – pose absolutely zero-risk of fire or explosions. Their safety potential is therefore immense. 

Efficiency of Water Proof Batteries 

Having surveyed the past, present, and future of waterproof batteries, it’s worth noting now that their relative efficiency can be expected to stay in line with other battery technology. For example, the water-salt electrolyte batteries just discussed are still li-ion batteries and all the development in the field of lithium-ion batteries can still be applied. 

Innovative new li-ion products, therefore – from the USB-C rechargeable D li-ion rechargeable batteries produced by Pale Blue Earth to Tesla’s ever-more efficient li-ion car batteries – could all theoretically be made waterproof without sacrificing any functionality. And wherever this property is required, it seems likely that they will.

Every successful business has successful marketing. Marketing is the first phase of a customer’s interaction with a business, whether it is a product being purchased or a service being rendered. From the first contact in person that is, a physical meeting with the business or virtual contact in the digital space to the last contact with the business, the business’s marketing is crucial and can be more important than the service rendered or product being sold. Marketing is the difference. What is marketing? In a simple word marketing means packaging, this is how a business is presented to its customers. Marketing covers from business advertisement to customer care relationships, to the product or service presentation. It may sound simple, but it requires a master’s in this field. That is why there are several marketing strategy agency out there that help to strategize the delivery of various businesses.

Picking the right marketing strategy agency is a decision that should be seriously considered because it is a key player in determining the rise or fall of a business. The first thing to consider in picking an agency is your goal, will the agency help you have a better goal? make your goal clearer? Understand your goal? As it is often seen that many business owners either do not know what they want to achieve or do not have a clear picture of what they want to achieve. The goal is the driver of every marketing strategy, it gives the marketing a direction, a path to follow, a definite destination to arrive at or to exceed. Getting an agency that understands your goal or helps draw out one is key to a business’s success. Also, knowing your target market and how to get your business across to your target market is crucial, this involves branding, advertisement, and so on. Knowing your competitors and how to beat them, outdo am is a factor that determines your dominance in business, therefore having the right agency is an important consideration when strategizing to promote your marketing. 

What should you look out for in a marketing strategy agency? Experience cannot be traded for anything, experience comes from years of practice. How long has the agency been in operation? Also, what are its network and net worth in the business world? That is what is it worth of influence on the market