As a roofer, you know that online visibility is to attracting new customers. But what you may not know is that SEO (search engine optimization) can be a powerful tool to help you achieve that visibility. With SEO, you can ensure that your website appears higher in search engine results, making it more likely that potential customers will find you. And, by optimizing your website for search engines, you can also make it easier for customers to find the information they need about your business. Here are some tips on how roofers can use SEO to boost their online visibility:

Use keyword-rich titles and descriptions:

When potential customers search an SEO for roofers online, they typically use keywords such as “roofer,” “roofing,” or “roofing contractor.” So, it’s important to make sure that your website includes these keywords in the title and descriptions of your pages. This will help search engines find your website and understand what it’s about, making it more likely to appear in search results.

Claim your Google My Business listing:

If you haven’t already, be sure to claim your Google My Business listing. This is a free listing that allows you to manage how your business appears in Google Maps and Google Search. By claiming and optimizing your listing, you can help ensure that potential customers can find your business when they search for roofers in your area.

Use local keywords:

In addition to using general roofing keywords, you should also use keywords that include your city or region. This will help local customers find your business when they search for roofers in their area.

Optimize your website for mobile:

More and more people are using their smart phones to search for businesses online. So, it’s important to make sure that your website is optimized for mobile. This means that your website should be easy to navigate and view on a smaller screen. If your website isn’t optimized for mobile, you could be missing out on potential customers.

Use alt tags on images:

When you add images to your website, be sure to include alt tags. Alt tags are text descriptions of images that help search engines understand what the images are about. By including alt tags, you can help ensure that your images appear in search results.

Add blog posts:

In addition to optimizing your website for search engines, you can also attract potential customers by writing blog posts. Blog posts provide valuable information that can help educate potential customers about your business. And, by including keywords in your blog posts, you can also help improve your website’s search engine ranking.

Add testimonials and reviews:

Potential customers often look for testimonials and reviews before doing business with a company. So, be sure to add testimonials and reviews to your website. This will not only help improve your search engine ranking but also build trust with potential customers.

Monitor your progress:      

You can do this by tracking your website’s search engine ranking and the amount of traffic you’re getting from your blog posts and social media posts. By monitoring your progress, you can make changes to your SEO strategy as needed to improve your results.


SEO can be a complex and time-consuming process. But, by following these tips, you can start to improve your online visibility and attract more potential customers.


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