The dental industry is quite competitive, and growing your practice and staying ahead means generating more leads. In the current world, where most people turn to the internet to search for any service, dental practices require efficient ways of marketing themselves.

The proven methods to get more dental leads

Improving online presence

Generating dental leads is necessary, and having an effective online presence is very important. Use SEO strategies to optimize your website first. See to it that your site contains the appropriate keywords, which can be after teeth whitening near me or teeth whitening. With calls to action, clear navigation and a fast loading website, you will keep visitors engaged, and they will book appointments.

Leveraging local SEO

Local SEO allows you to connect with dental services seekers within the area of your practice. Make use of those features in your google business profile, such as adding your business address, phone number and business hours. Ask happy patients to write a positive review because, in addition to building trust, they make your local search ranking really improve.

Running targeted advertising campaigns

With digital advertising, you have the potential to generate a lot of dental leads. It is also beneficial to use such to run targeted campaigns. Concentrate on the target areas and people to make people with potential to become patients know the services you offer. A good example is an ad about your same day emergency dental services which you can use to attract those in a rush for treatment. 

Utilizing social media platforms

Social media platforms are very good if you want to communicate with larger audiences. Post articles about your services, happy patients and tips to have healthy teeth. You can also get followers to become your patients by hosting live Q&A sessions or giving exclusive discounts through a social media promotion.

Networking and partnerships

Networking with other businesses and professionals means that you’ll have a good source of leads. Dental health fairs and discussions should be conducted in schools, gyms or community centers and these can be sponsored. Networking is not only good for visibility but also for building the practice into an accepted part of the neighborhood. Click here https://www.funnelboostmedia.net/healthcare-marketing/dentist/seo/

Finally

Increasing the dental leads means working with the digital marketing methods, local SEO, and community participation. As the result of integrating these efforts with advertisements and partners, use will assist in helping your practice grow. Thus, it allows to supervise and improve the lead generation processes constantly and ensure the long term practice success.

Dark web monitoring is a strategy of monitoring and scanning the dark web for information that reveals clues about cybersecurity threats. A competent cyber intelligence provider will not stop at the dark web though. It will also monitor adjacent sites.

Adjacent sites can be very revealing. They can point threat intelligence experts to certain places on the dark web where chatter and activity can reveal what threat actors have in mind. Adjacent sites can also point experts to dark web locations where they can find sensitive company data, stolen information, and more.

The Dark Web and Adjacent Sites

DarkOwl, a dark web monitoring specialist, explains that the dark web is that collection of hidden and obscured sites that can’t be found using a standard web browser and shared IP address. It is a portion of the internet that acts as a home to criminals, terrorist organizations, and even rogue states harnessing the internet for undesirable purposes.

Adjacent sites occupy a digital no man’s land, so to speak. They are so named because, while they are not part of the dark web itself, they are closely associated with darknet activities through either direct or indirect associations.

Adjacent Site Scope and Examples

Dark web adjacent sites vary in terms of function and scope. As a general rule, they serve as either intermediaries or complementary platforms through which threat actors can:

• Share information.
• Discuss plans.
• Coordinate activities.

The interesting thing about adjacent sights is that they are part of the public internet. They are out in the open and are as easily accessed as any other public internet site. Here are some examples of the types of sites the act as dark web adjacent properties:

• Encrypted chat services.
• Online discussion forums.
• Online marketplaces.

Because adjacent sites do not require any special software or configuration to access, they can be a breeding ground for future threat actors who have not yet gotten on to the dark web. This is key to leveraging dark web monitoring for cybersecurity purposes.

Plenty of Intelligence to Gather

A primary goal of dark web monitoring is to produce relevant threat intelligence organizations can use to protect themselves. Needless to say, there is plenty of intelligence to gather on both the dark web and adjacent sites. Threat intelligence experts specifically monitor adjacent sites while looking into:

• Potential cyber threats.
• Disinformation campaigns.
• The dissemination of leaked data.

Many adjacent sites have the potential to reveal sensitive information including exposed credentials and vulnerabilities discovered by threat actors. By monitoring dark web adjacent sites, intelligence experts are able to compile raw data points that act as the fuel for actionable security intelligence.

Dark Web Monitoring and Risk Mitigation

It should be clear that dark web monitoring is a risk mitigation strategy. It is often compared to military reconnaissance. In a recon setting, personnel are looking to better understand what the enemy is doing so that decision makers can guarantee troops are better prepared on the battlefield. Dark web monitoring is the cybersecurity equivalent of military recon.

Dark Web Monitoring as a Service

Organizations wishing to take advantage of dark web monitoring can do it themselves or hire professionals to do it for them. Dark web monitoring as a service is well worth paying for because organizations have access to expert advice and assistance in addition to the service itself.

With the state of cybersecurity being what it is in the 2020s, dark web monitoring and threat intelligence are important tools every organization should consider. The reality is that cybercriminals are not going away. Organizations need to take the fight to them.

Printers have made our life a lot easier, especially during a pandemic when we needed unexpected printouts for work or school. Now, printers are not only a part of office supplies, but they’re a necessity for homes as well. Regular usage of a printer can be expensive. Not because of buying ink cost, but also because it requires maintenance. 

If printers aren’t taken care of properly, they can create trouble. The most common problem that the machine has is the printhead blockage. This is because we often forget that the printhead nozzle needs cleaning because of all the residue that sticks to it. If you read this article further, you will understand how to clean and maintain the printhead during different kinds of clogging. 

The best way to avoid clogging is to buy an OEM cartridge for the printer brand. We understand OEM cartridges are expensive, hence we suggest buying from Need More Ink. The online retailer is an authorized dealer of HP ink and toner cartridges. They also provide heavy discounts and great deals on cartridges. Whether you need it for home or want to order in bulk for offices or schools, they have it all in stock to deliver anywhere in the USA. 

Types of clogs –

It is important to understand different types of clogs that create trouble for a printer. The cleaning method is decided to depend upon the kind of clog that can be seen –

Simple Clogs

Simple Clogs are mild clogs that can be cleaned just by running a damp towel. 

Process: Tiny pores in printheads allow colored ink droplets to escape. If your printer isn’t used frequently enough, or if there are air bubbles in your cartridge, the ink will dry out. Simple clogs can be remedied with a head cleaning cycle and a nozzle check on your printer. Run the pinnacle cleanup cycle twice while performing a nozzle inspection. You shouldn’t be noticing any missing lines in the output. If you find any missing lines, you’ll need to repeat the head cleanup process.

Stubborn Clogs or Hardcore Clogs

When dealing with stubborn clogs, a lot of effort is required. You’ll need an ammonia-based solvent for deeper cleaning.

Process:

• After turning on the printer, wait for the printing head to go to the track. Now, immediately turn off the printer by unplugging the main connection. 
• It will be easy for you to try cleaning the printer heads right now.
• Remove all the ink cartridges from the printer. Wrapping them in plastic wrap can be a good way to keep them from drying out while you’re at work.
• Fold a towel in half and dampen it with lukewarm water or a solvent (mentioned above).
• Place the damp towel on the print track beneath the carriage. Move the printheads back and forth over the damp towel and you will notice ink residue on the towel.
• Replace the ink cartridges, turn on the printer, and examine the print.
• If the clog is stubborn, soak the printheads in an ammonia-water solution for several hours. Then flushed the heads with hot water properly and cleaned gently. 

Different brands have different cartridges and printheads. However, almost all printhead cleaning process remains the same. If you’re unable to get a fine printout, then it is wise to take it to a nearby local store.

When planning a database migration from SQL Server to MySQL, it is critical to ensure that the conversion process runs smoothly and reliably in order to prevent data loss or corruption and minimize system downtime. There are many specialized software tools meant to streamline the MS SQL to MySQL conversion process. These tools migrate all database objects from the source database management system to the destination database management system, including table definitions with required characteristics (null flag, default values, etc), data, indexes and constraints, and views.

Advanced SQL Server to MySQL database converters should provide the following essential features:

• Ensure that database migrations go smoothly
• Compatible with Microsoft Windows 7/8/10
• Support for all MS SQL (including Azure SQL) and MySQL versions
• Ability to integrate and synchronize existing MySQL databases with data stored in MS SQL
• Support for automation and scheduling through the command line
• Unicode support
• Simple to use interface
• Complete installation and uninstallation assistance

One such migration tool is the MS SQL to MySQL converter created by Intelligent Converters, a software firm founded in 2001 that specializes in database conversion and synchronization. This database converter has all of the aforementioned features, as well as the following additional benefits:

1. In instances when the MySQL server does not allow remote connections, the software may export the data to a SQL script file. MS SQL data is exported to a local file containing data definition (DDL) statements for the purpose of creating tables with the necessary indexes and constraints and populating them with data. Later database administrators will be able to import this file into the MySQL server through conventional tools such as phpMyAdmin.
2. Occasionally, it is necessary to convert just a portion of a table’s data or to integrate data from numerous tables into a single one. To accomplish these goals, the MSSQL to MySQL converter enables the conversion of the results of SELECT queries executed against the source SQL Server database.
3. If the column name or type of a column in the final database has to be changed, the converter includes a tool called “custom column mapping.” This feature enables you to modify the name, type, default value, and NULL-attribute of any column in a Microsoft SQL table, as well as to exclude certain columns from conversion.
4. The converter enables you to pick the kind of MySQL table you want to convert: ISAM, MyISAM, HEAP, InnoDB, or BDB.

When considering conversion performance, it is vital to consider the size of the source database, the complexity of the table structures, and the system resources available. On contemporary hardware, the typical speed of the conversion given by the MS SQL to MySQL tool is roughly 10000 records per second.

Today, e-commerce is one of the world’s largest growing industries. In 2020 alone, consumers spent over $800 billion on online purchases, a 32.4% increase from the previous year. For cybercriminals, this means that there is more money they can steal and weak spots that they can exploit.

The e-commerce and payment enterprises database are also considered goldmines that bad actors can extract and sell to the highest bidder. In this digital age, one datum costs about $0.36. 

Cybercriminals tend to target various industries such as finance, healthcare, energy, and construction. The nature of e-commerce makes it more vulnerable to cybersecurity threats and risks. If networks and platforms are not secure, unauthorized individuals can gain access to confidential personal information of customers and system controls. Cybercrime can cost an average of $2.2 million in damages to small and medium enterprises, as well as financial losses, damage to their reputation, and data leakages.

However, e-commerce enterprises can lessen cybersecurity risks by raising awareness and robust cybersecurity reinforcement. By learning the possible threats to cybersecurity, e-commerce businesses can avoid the common human errors that lead to a security breach. Integrating cybersecurity solutions to online platforms also helps ensure e-commerce fraud prevention. 

While there is no sure way to fully guarantee safety from cyber attacks, implementing security controls and safeguards can lessen the risk to both the enterprise and its customers. Staying updated with the latest tools can help businesses stand a chance against the next major cybersecurity threat. 

Privacy is one primary security measure that restricts access to confidential information between bounded parties. To ensure this, no one else should be able to access an account and crucial personal details aside from the customer and the seller. 

Cybersecurity experts also recommend that enterprises should collect only necessary information as the fewer data the company holds, the less enticing the database will be for cybercriminals and hackers. Along with this, e-commerce businesses are also advised to post privacy policies for customers to be aware of their responsibilities and the limitations of parties in providing vital information.

In November 2020, there was a recorded 300% surge in cyberattacks amid the rise in e-commerce transactions. Online retailers had the most damaging effects due to supply chain attacks, phishing, and ransomware attacks. Amid the increasing risk, enterprises must fortify access points into their database system and upscale authentication measures for control. Using biometric authentication is another way to integrate robust cybersecurity solutions into online platforms. 

For more details about cybersecurity in the e-commerce/payments industry, here is an infographic from Login ID.

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It is good to keep in mind when considering SEO costs The first fact is that SEO 月費 costs will be a necessary ongoing service as a solution, not a one-time option. In addition to your business goals and ambitions, SEO pricing is also influenced by the type of services you need. It is impossible to look at aspects without discussing issues of quality.

It is worth noting that most SEO 月費 strategies, including link building and content marketing, require monthly attention. SEO is not a one-time project. It requires constant updates, analysis, and adjustments to deliver the expected results.

Content and links need to be constantly updated and improved. This is the reason why most business owners are very happy to pay a monthly fee for quality SEO services.

How much does local SEO cost?

You can market to a local customer base. In this case, I think you might be asking yourself a question: How much does local SEO 月費 cost?

Fortunately, local SEO services are relatively cheaper than global SEO services. You stand for a smaller, more targeted audience, and the competition is much less. The best SEO pros calculate on average 23% lower rates for local services.

These services are more transparent and provide accurate information about where your marketing funds are used. Integrated SEO 月費 focuses on analytical reports that follow metrics such as online traffic growth, conversion rates, visibility, and more.

Reporting services provided by this comprehensive local SEO service should focus on call tracking and conversations to help you measure your return on investment.

What if the budget is tight?

Many small business owners make the mistake of treating SEO 月費 as a cost rather than a risk. Instead, SEO should be seen as a long-term investment that can provide you and your business with sustainable value.

Think about the power of great content on your website. According to WordStream, “Compared to traditional marketing programs, content marketing costs are reduced by 62%, and the number of potential customers is about three times.”

You hire talented SEO marketers to write high-quality, optimized content for your website that can attract new prospects over the years. That, in the long run, you can benefit from a one-time payment.

Experienced SEO experts do not forget to provide a scalable service without missing important factors such as:

• Create quality content
• Link building
• Conversion rate optimization
• Accessibility and usability of your website
• Customer Rating Management

In today’s world, you need the internet to do everything. From huge businesses to large industries use wireless internet connections to operate their functions and management. 

However, a lot of confidential data and information is transferred through these connections which pose a great risk to the company. In such cases, a firewall in a computer network can help in securing and safeguarding the content. 

The latest such firewall is Cisco Meraki MX84. In this article, we will discuss the specifications, uses, and advantages of this firewall network. 

What Is Cisco Meraki?

Cisco Systems is a cloud-management IT Company that acquired Meraki in 2012. They manufacture products such as wireless, security, and enterprise mobility management, and security cameras. All these are managed by the web. Meraki uses only wireless systems. The headquarters of this IT Company is in San Francisco, California.

What Are The Uses Of Cisco Meraki?

Primarily, the Cisco Meraki firewall separates management data such as configuration, monitoring, statistics, etc. from user data. This data flows from Meraki’s out-of-band control devices such as switches, security, and wireless access appliances. The data is then stored in a secure cloud of Cisco Meraki MX84 with a secure internet connection.

What Are The Differences Between Cisco And Cisco Meraki?

Meraki devices are specifically built for more cloud or web management. Meanwhile, Cisco is more focused on the enterprise network. Additionally, Meraki is always wireless, unlike Cisco. 

Apart from that Cisco Meraki customers need to purchase an annual license to avail its services and solutions. The on-premise solution of Cisco costs more than the upfront deployment of Cisco Meraki. The former requires the engagement of more hardware to support the WLAN.

What Are The Specifications Of Meraki MX84?

There are many useful and attractive specifications for Meraki MX84. Those areas following:

• The Chassis Provided By This Network Is Rack 1U
• It Comes With A 1-Year Warranty
• The Stateful Firewall Throughput Is 500 Mbps
• Cisco Meraki MX84 Can Have A Maximum Of 200 Clients
• The Power Load Can Rise To 26W/32W 
• The Internal Power Supply Is Also Worth The Price

But Why Is Cisco Meraki So Expensive?

The Meraki firewall is a little expensive than the Cisco networks. The reason behind the high price is the mandatory requirement of annual licensing. The switches and the security appliances that are bundled with the hardware also work on license terms. Though the service is worth the money.

As a building manager or owner, you may figure that your facility is functioning okay, thus no need to alter it. If the building automation system is still functional decades later, why spend hundreds of thousands, probably millions, to change it?

These are typical concerns, but you may need to consider the massive optimization and cost-saving opportunities of a modern smart building. It is little wonder that the building automation sector has seen high growth in connected device adoption and IoT (Internet of Things) in the past few years.

Why BMS is Becoming Obsolete

For the longest time, building management systems or building automation systems played a pivotal role in energy management in industrial and commercial facilities. The BMS evolved from a pneumatic system to modern computer-controlled systems.

However, even with the evolution, BMS still serve the purpose they were built for-to simplify the management of critical building functions, mostly HVAC (heating, air conditioning, and ventilation) equipment. However, the old-school BMS is becoming obsolete because of the changing technology. In this digital era, wire-driven automation quickly becomes worn out and less efficient in delivering building data.

How IoT is Redefining Building Automation

With the need to conserve energy and reduce our carbon footprint, and rising demands from a growing tech-savvy generation of tenants, the building automation sector had to change. Modernizing your BMS need not cost a fortune. Using IoT technology, you have the opportunity to tap into endless possibilities for optimizing your building operations without incurring high costs.

1.    Easy Upgrades for Functionalities

Battery-operated Internet of Things (IoT) sensors are not expensive, are easy to install, and self-contained. They come with low-power, scalable and dynamic IoT connectivity. You can deploy them across the building to capture crucial insights into the facility’s functions and assets.

Sensor data is collected at the IoT gateways and forwarded to the respective building automation server. This allows automated execution of workflows like alert triggers, activation/shutdown, maintenance schedules, and reconfiguration. You can either install new sensors or relocate existing ones as and when the need arises, the cost implications go down.

2.    Utility Savings and Reduction of Carbon Footprint

Energy efficiency has been at the forefront of Smart building automation implementation, and IoT is just the solution. HVAC equipment has, until recently, been uniformly regulated, causing problems like under or overheating a facility. This makes it imperative that you install granular and real-time IoT sensor inputs available on-demand for better energy efficiency. Smart building lighting systems will save you energy and reduce your energy bill costs.

For monitoring usage, wireless utility submeters are ideal for delivering consumption data on individual assets or areas of the facility, especially high energy-consuming areas/assets. When you have such data, you can easily identify bottlenecks and apply counteractive solutions.

3.    Improved Tenants’ Well-Being

As a facility owner, you know the importance of maintaining good tenant relationships. Today as more people build smart homes and buildings, the tenants are getting more demanding. Once upon a time, indoor heating used to be the standard metric for tenants, but things have changed.

Humidity, lighting, air quality, among other things, play a part in the ideal conditions that tenants want as part of their well-being. IoT sensors are powerful tools to help you to maintain these conditions at optimal levels.

Facility owners or managers can use motion sensors to assess usage and traffic of different areas and schedule cleaning in those areas. This ensures the facility maintains a high standard of sanitation and amenities are properly maintained. A smart parking system injects order and improves the tenants’ experience and productivity that stems from time wasted looking for parking spots.

4.    A 360-Degree View of Facility

IoT automation allows the facility manager to have a 360-degree view of the facility. The wireless sensors allow you to have visibility into all the building’s functions such as waste management, condition of equipment, fire or security safety, etc. The sensors enable you to know when something needs to be fixed and schedule maintenance for the facility.

Conclusion

Things have changed, and the building management system has evolved. Using the old-school systems will eventually cost you more and will do nothing to reduce your carbon footprint. You can upgrade your building inch by inch, saving yourself thousands of dollars in energy conservation.